Stowe, Vermont

How guests and AI assistants find Edson Hill

Prepared by Ethan Hawkes · checked 30 October 2026 (6:27 pm ET) · PDF copy

The short version. The Hotel block in your structured data spells its name field "Name" with a capital N, which machines do not recognise, so the hotel has no name there. Shared links are titled with a description that does not include "Edson Hill".

What we checked

Your home page, fetched signed out
Your robots.txt, sitemap and llms.txt
The structured data (JSON-LD) that search engines and AI assistants read from your home page
Every finding below is quoted exactly, with the page it came from and the time it was fetched

What we found on your site

The Hotel block's name field is not recognised

“"Name": "Edson Hill",”

Source: https://edsonhill.com/, fetched 2026-10-30 18:58 ET

Structured-data field names are case-sensitive. "Name" is not "name", so to Google and AI tools your Hotel block, with your address and description, has no name attached.

Shared links do not say Edson Hill

“<meta property="og:title" content="Luxury Boutique Hotel and Historic Private Estate" />”

Source: https://edsonhill.com/, fetched 2026-10-30 18:58 ET

This is the title shown when someone texts or posts your link. It describes you but never names you.

Why it matters

Search engines and AI trip planners read the structured data block and the files at the root of your site to learn your basic facts. When those are missing or disagree with what a guest sees, machines either skip them or repeat the wrong version, and fill the gaps from booking sites instead of from you.

3 fixes, ranked

Change "Name" to "name".One character in the Hotel block; then add telephone 802-253-7371 and the booking URL while you are there.Web · 10 minutes
Add your name to the share title."Edson Hill | Luxury Boutique Hotel and Historic Estate, Stowe VT".Web · 5 minutes
Test the home page in Google's Rich Results Test.Paste the home page URL into search.google.com/test/rich-results to confirm the hotel block reads the way you want.Web · 15 minutes

If it's useful, I'd welcome 20 minutes to compare notes on how guests are finding independent hotels now. — Ethan Hawkes, Signalry